3 Reasons Google Should be Back in Your Advertising Mix

While Google hasn’t been adopted by everyone, a notable number of people have signed up. Asit turns out, 2.2 billion people are on the site. Facebook is not nearly as impressive with its 1.79 billion monthly active users. One downfall, though, is that Google accounts don’t seem to be as active. This disadvantage seems little, though, when you think about the user base along with the other benefits Google provides.

Everybody Has One

Okay, not everyone has a Google account, but a crazy amount of people do. In fact, there are 2.2 billion Google accounts out there. Facebook, on the flip side, has around 1.79 billion active users every month. Unfortunately, one study showed that the bulk of Google accounts are rarely active. When the quantity of accounts is considered along with the other benefits of Google , though, the disadvantages don’t seem as terrible.

Instantly Get Indexed

Whenever you post content or update pages on your site, it takes a while before Google indexes the fresh content. When you post something on Google , however, the major search engine that almost everyone uses instantly indexes the new information.

With your new content instantly indexed, you can see quick results in the search engine optimization (SEO) arena. Posting your blogs on the site can help you rank higher for keywords and even get you temporarily placed at the top of Google rankings.

Even users who don’t actively post or view content on Google may end up seeing your site thanks to SEO.

An Engaged Demographic Exists

Although estimates vary, some believe the quantity of active monthly Google users sits around 375 million. Thankfully, these users are all significantly engaged. This can really be worthwhile if these people fall into your target demographic.

Over 70 % of users, for instance, are male. The main careers on the site? Engineers, developers, teachers and designers. If your target audience is in these demographics, you may want to rethink Google for marketing and advertising.

Keep in mind that you should not sacrifice other marketing platforms to use Google . Just take a moment to try out the site again. You will see if it is working in almost no time, and you can use that information to adjust your strategy if needed.

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