How many social media accounts does your business currently have? More importantly, how many do you regularly use?

You may not know that social media is valuable for building up your online reputation. But it’s not enough to simply set up an account and sit and wait for customers to join you. You actually need to take the time and effort to get them to come to you.

How? By being active, responding to your customers and showing you’re there, you’re present and you’re ready to talk.

Then, over time, you can encourage your existing customers who engage with you on social media to write reviews and testimonials.

But you have to go about it the right way in order to get results.

With social media, it’s all about connecting with people. Consumers expect a business to respond to them, to listen and to care about their feedback. They aren’t looking for just another sales page. So if you’ve been using your accounts to simply advertise new products and services, you’re doing it all wrong.

Being more social enables you to develop better connections with both existing and potential customers. It gives you the opportunity to develop a voice for your brand – before social media, this was something that set the major companies apart from their smaller competitors.

After a while, if you’ve been sharing relevant, useful posts and corresponding with customers on your page, you’ll be seen as an expert in the field. As a result, many of your customers will want to tell the world how great your company is, which significantly boosts your reputation.

So if you’ve been ignoring your visitors and simply using social media as a hard sales platform, stop. Start being more social and your reputation will improve effortlessly.

If you don’t know where to start with social media, contact me today.

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