3 Marketing and advertising Lessons Directly from Back to the Future
Marty’s primary goal in the movie was to make his mother fall in love with his dad. Difficulties were in his way, but his consistency eventually paid off. This has to be your marketing and advertising goal as well. Posting just one blog or a social media post occasionally simply will not work. Your marketing and advertising must remain consistent if you hope to keep your audience engaged.
Consistency Is Crucial
In the film, Marty had no choice but to get his mother and father together. Even when problems arose, he remained peristent in achieving his goal until it paid off. You must do this with advertising as well. It isn’t enough to post a blog or update social media once a week. You must consistently market to your target audience, or they’ll stop listening.
Oldies Are Still Goodies
One of the most well known scenes in the flick is when Marty performed ‘Johnny B. Goode’ to the crowd at the Enchantment Under the Sea dance. To the students, it was a brand new song, but to Marty, it was nearly 30 years old.
Marty comprehended the value in repurposing old content. As a marketer or entrepreneur, you should too. Find some of your old content that executed well. Once you have it, do a quick update, expand upon the content or change it into a different format such as an infographic. Since 63 percent of companies report that infographics are effective, this is a particularly great idea.
Pay Attention to Precisely What Is Working
Young Marty realized that the sweet approach from his father wasn’t working. His mother appeared to be more attracted to dominant males, so he used this knowledge to make his father more appealing. You must also keep track of the tactics that are working for your business. If they paid off once, build upon that success and focus on mimicking your first taste of marketing success.
It isn’t always a great idea to take marketing tips from a movie, but ‘Back to the Future’ certainly bucks this trend. Focus on the aforementioned lessons, and your marketing strategy will be going 88 miles per hour in no time.