It is a little known fact that more than 60% of all emails opened occur on a mobile device. Because of the smaller space in which to display your content, you may be in jeopardy of losing important information if it is not properly transferred.
Here are some tips to make sure your emails are as mobile-friendly as possible.
1. Short and Sweet
In today’s world, shorter is better. This most certainly applies to emails opened up on a mobile device. Keep email subject lines and content simple and to the point and you have a better chance of getting your message across clearer.
2. Simple Designs
The “simple” rule applies to email designs as well. If you are using a particular design or images and graphics in your emails, some people may not be getting the whole picture of what your business is all about. In some cases, graphics may cause your email to load slower which in turn causes people to just erase them rather than spend those extra seconds to see what it is all about.
3. Avoid Small
If you use a font in your emails that is already small on a computer screen, imagine how it will look on a mobile device. Formatting between mediums is always different and with over half of all emails being opened on mobile devices, you have to plan accordingly for that type of viewership.
At the same time, you do not want to have gargantuan fonts exploding onto the screen. Finding the right balance that works well on everything is a quick fix and in the long run will better benefit your email campaigns.
We live in a world of instant gratification, especially in the online world. If you truly want to catch people’s attention and pique their interests, make sure everything, from your calls to action to the way your email is designed is clear and easy to distinguish.
If you use emails as a means to promote business and you truly want to make sure they are mobile-friendly, send out some samples to yourself or other employees to see how they look. Take note of the different phones being used and screen size and give yourself a better idea of how your emails may look to the outside world. Do not let bad formatting ruin your chance to expand your business to a new level.