How many review sites is your business focused on? One? Two? None at all?
There’s been a lot of buzz in the marketing world surrounding the importance of consumer reviews and how they can significantly impact a business.
But if you’re currently relying upon just one review channel, you’re not getting the most out of this lucrative opportunity.
Your customers don’t just hang around in one place. This applies both offline and online. So finding out exactly where your customers are leaving reviews, is essential to your marketing efforts, regardless of what industry you are in.
Google is extremely popular for local business reviews; and so is Yelp. However, there are plenty of other review sites out there that can also be critical to your business, such as FourSquare, Urban Spoon, Angie’s List, and more.
Does your industry have its own local authority review sites? If so, you should be focused on those too. Social media sites, such as Facebook, also have strong review sections. You can also try Local.com and Bing.
As you can see, there are plenty of platforms out there where customers can potentially comment and rate your company. So it makes sense to have an updated, accurate, and complete business profile on as many as possible.
Once you know exactly where your customers are, you can then work on getting them to leave a review for your company. Of course, you can’t get good reviews without providing excellent products and services.
Try to go above and beyond for your customers and you’ll automatically start seeing more positive reviews being added across the various sites.
Equally as important, make sure you respond to both positive and negative reviews to show your customers you care.
Want to know more? Contact us now and find out how we can help your business expand its review site reach.