Before 2015 even started out, a full 73 percent of marketing experts said one of their major business approaches was email marketing. This shows just how important this promotional tactic has become, but like all matters in life, email marketing always evolves. It is because of this that small business owners must remain on top of growing email trends.
Video Built Into Email
You may question, what is the reason for inserting video straight into emails when it’s possible to just provide links to videos? The answer rests in consumers’ ability to concentrate on one item. When an email recipient must leave your message to see a video, especially on sites like YouTube, they are swamped with additional videos, ads and other visual stimuli. As this is distracting from the message, marketers are beginning to count more heavily on in-email videos.
Larger Target on Personalization
It will only take one non-focused email for a consumer to mark your message as spam. If this happens, all of your future sales messages are going to be blocked out, even if that had not been the intent. For this reason emails are becoming more personalized. This is more than purely adding a greeting with a client’s name.
With some advertising and marketing applications, you can have different messages delivered to different segments of your list. If you distinguish your list by age, for example, Millennial’s can get marketing emails concentrated on something different than those sent to elderly people. Examine the many personalization tools available to see which is suitable for your small business and email list.
Additional Shove towards Simplicity
Wearable technology is striking the scene like a storm. Regrettably, this means adjustments will have to be made on email marketing. On these tiny screens, for instance, consumers will only see a tiny element of your email header and inner text.
All of this will occur while on the go. If you’re unable to immediately get their attention, your message will more than likely end up in the garbage before they are even stationary to see it. Ensure that your headers and text immediately get their attention.
Email marketing is not going away. It’s a marketing reality, so ensure that you are growing with it. Check out one of the best email marketing platforms around LeadOutcome