Komfo – Facebook Analytics Tool

Cost: A free, simple Facebook analytics tool is offered. A suite of more detailed tools are available, with prices on request.

Offers analytics that cover the usual suspects: sentiment, demographics, summaries of performance.

You can monitor the effectiveness of your Facebook advertising and track organic social mentions. It has a publishing section, so you can create and schedule posts across multiple social accounts.

It contains the ability to segment your accounts by language or country, so you can still schedule posts if you have multiple language accounts. Has an alerts feature that will notify you of impending problems via SMS.

Quintly – Facebook Analytics Tool

Cost: Facebook analytics tool is free. Full suite prices start at $129/month, with a 14-day free trial.

Quintly covers Facebook, Twitter, Google+, LinkedIn, Instagram and YouTube, but it has a free tool for Facebook analytics. The main suite is another dashboard tool, coming with a standard dashboard that can be customized to suit your needs.

You can have multiple dashboards to track different clients or customers.

It covers your social profiles and that of your competitors, visualizing data to help you understand the best content and comparative metrics. There is data covering influencers, customer care, sponsored post detection, content, and more. In fact, the analytics cover over 250 metrics, and reports can be easily generated and customized.

Cyfe – Facebook Analytics Tool

Cost: Cyfe is free with limited dashboards, a premium account is $19/month.

Cyfe isn’t strictly speaking a Facebook Analytics tool.

It’s an online business dashboard that integrates a wide range of widgets to cover a different aspects of your business. The right choice of widgets can cover marketing, client data, finance, web analytics, sales, and of course, social media.

In fact, there isn’t just one Facebook widget, but over 50. You can customize your dashboard to display only the data that matters to you, with an impressive degree of segmentation.

You can start with an overview of your page metrics, then dive in deeper with widgets that display stories, posts, views, likes, impressions, check-ins, users by country, adverts and more. You can download reports of your data in various formats.

Agorapulse – Facebook Analytics Tool

Cost: Two free Facebook tools available. Main suite $29/month with a no-questions-asked refund policy.

Agorapulse offers two free Facebook tools. One allows you to benchmark your page, telling you if your content is performing above average and which metrics require attention. The second allows you to run competitions, quizzes and sweepstakes on your timeline.

The main suite is a management and engagement tool for several social media accounts, including Facebook.

As you engage through Agorapulse it tracks your response rate and time to reply. The tool includes the most influential users and user who talks about you the most.
Detailed reports including page level and timeline level analytics.

You can see a breakdown of paid, organic and viral reach. You can understand which type of content works best, and it has a calculator to work out the ROI of your Facebook marketing. Reports are customizable and can be downloaded as a 20 slide powerpoint presentation.

Sociograph – Facebook Analytics Tool

Cost: Free
Once you have authenticated you can analyse any Facebook fan page for free.

It shows the total number of posts, authors, commenters and likers. It also displays the average number of likes, shares and comments per post, the different post types, and the top posts in the chosen timeframe.

You can go all the way back to when the page was first created. Sure, it doesn’t provide a huge amount of actionable data, but it sure looks pretty while it’s calculating it.


Simply Measured – Facebook Analytics Tool

Cost: Four free reports, but the main suite starts at $500/month.

Simply Measured has four different free Facebook reports which offer some real insights.

First is the Insights report, which repurposes Facebook Insights data into some great looking graphs. Information includes engagement, reach, stories, post type, impressions, page likes, traffic sources, fan statistics, activity, and demographics.

There is a competitive analysis report, allowing you to compare 10 fan pages with up to 250,000 fans. It shows overall comparative metrics in a series of charts, engagement on admin posts, customer service response rates, as well as the top post with a variety of engagement metrics for each.
Next is an in-depth fan page report, with a large number of engagement, community, and content metrics.

Top users are sorted by number of posts, comments, and total engagement. There is time of day/week analysis and an analysis of top links, domains and posts.

The last report concerns content analysis. Features a breakdown of your content, surprisingly enough. Post types, engagement, common keywords and top domains all feature in this report.

LikeAlyzer – Facebook Analytics Tool

Cost: LikeAlyzer is a free tool provided by Meltwater, who also offer more detailed analytics.

A simple, free-to-use tool that allows you enter any Facebook page without authorization to measure and analyse its performance.

It gives the page a grade out of 100, and compares this with other pages in the industry. This means you can have a sneaky peek at your competitors’ pages too.

The report includes various sections which each come with a metric and suggestions for improvement.

Metrics like engagement rate, timing, and length of post all have recommendations to improve your output and help you drive more engagement.


Rival IQ – Facebook Analytics Tool

Cost: Plans start at $199. 7-day free trial available.

Rival IQ provides analytics for a wide range of channels.

This includes a range of social media (including Facebook of course), and SEO, SEM, and web page analytics. In addition to looking at your own data, you can create a landscape of your industry to keep an eye on your competitors.

The platform covers a range of metrics. This includes audience, influencers, mentions, engagement, and sentiment. It has an unusual feature which monitors all of your competitor’s social media bios, and updates you should any of them change.

Rival IQ

There are different types of reports available, or you can build your own. The platform has alerts, meaning you can stay up to date on popular posts from competitors.

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