Online tools will probably cost you more over the years, because all those monthly fees really do add up. However, their services can be absolutely invaluable, so if you can afford them, this is one area where you may want to splurge for your business.
I’m going to rank these according to price, from cheapest to most expensive. Those that cost more are generally richer in features, but if you’re just getting started, you may not be able to spend so much for month.
Keep in mind that the results you get with one system will likely NOT transfer if you move to another system, so if you start with a cheaper one you may lose a lot of tracking data.
With the paid list, I’m ordering these by their lowest price point. Some of the options with lower entry-level prices have higher upper level pricing, but I’m ordering them by the lowest possible price you can pay. These prices may change any time, but they are accurate as of the time of this writing.
The cheapest online rank tracking tool is, of course, Google Webmaster Tools. Their free Google Search Console will allow you to check basic information about your keyword rankings, but none it is done automatically, and it won’t give you very much information at all. But if you’re broke and have no other option, it’s better than nothing. You’ll just have to keep track of your rankings by checking manually and writing them down at regular intervals. Be sure to date each entry so you can tell how long it’s been since your ranking changed.
$5 to $200 Per Month
WhiteSpark focuses specifically on location-specific rankings, so you can check how you rank in a specific market. It starts at just $5 per month for 10 keywords, so it’s a great value. You can also use unlimited domains and unlimited locations, but you’ll be limited to checking your rankings for just 10 keywords. The price of plans rises based on the number of keywords you want to track, but all plans include unlimited locations and domains.
$7 to $189 Per Month
SE Ranking has affordable plans starting at just $7 per month when you pay for a year at a time. That lets you track 50 keywords. If you need to track more, you can upgrade to 250, 1,000 or 2,500 keywords at higher price points.
This system also includes backlink monitoring, website auditing, and many other features.
$49 to $450 Per Month
Authority Labs is one of the most trusted names in SEO tracking. Their plans start at a very reasonable $49 per month for 250 keywords and rise to $450 per month or more for 5,000+ keywords.
They have a plethora of features like local tracking, mobile tracking, daily updates, and more, so you’ll have pretty much everything you need to get a complete picture of your rankings.
$69.95 to $999.95 Per Month
SEOprofiler starts at $69.95 per month with a limit of 500 keywords and goes up to $999.95 per month for 10,000 keywords. This service also includes web page auditing and other features. This service doesn’t include as many tools as other services, but they do include more keywords than some of the cheaper options.
$99 to $599 Per Month
Moz is considered by many experts to be the ultimate SEO tool set. They’re on the pricey end of things, but their features match their prices. Not only do they have the same features most services have like rank tracking and keyword research, but they also have other features that are extremely useful such as search visibility score. If you’re looking for the one tool that can pretty much do it all, Moz is considered the one to go to.
$99.95 to $399.95 Per Month
SEMrush is a very well-known and highly respected service. They have an enormous number of features, from keyword research, to advertising research, and yes, of course, rank checking.
You may not need all these features, but if you do, SEMrush is one of the top tools available.
There are many, many other tools available, but these are some of the most popular. If you can’t find what you need in one of these services, there’s a good chance it doesn’t yet exist.