While a “20% off” coupon will definitely get some attention, you need to offer something free that has real value. Maybe you had an eBook or white paper crafted, or maybe you are planning to perform a minor service free of charge. Whatever you are offering, real value always creates engagement.

Make Revealing Easy

People love sharing valuable details with their friends and family, but honestly, who forwards emails these days? Instead of wishing that clients will forward emails, include social sharing buttonsin the actual message. When these buttons are built into emails, there is a 158 percent higher click-through rate.

Portion the Email List

Sending out the same message to an entire email list will definitely result in some engagement. You’ll also have individuals who simply don’t respond to certain messages. By treating an email list as one homogenous group, you are ensuring that large swaths of your list are not engaged.

Instead, create a segmented email list. Group certain customers together based on similar attributes. This will allow you to create targeted sales messages that appeal to each group. Once subscribers start to receive emails geared towards them, they are more likely to become engaged.

Offer Something with Legitimate Value

There is no doubt that a voucher reading “20% off” will turn heads, but to get true engagement, it is essential to offer something with real value. This could be a free white paper or eBook, and some especially enterprising business owners even offer one free service. Either way, offering anything with real value always pays off.

Email marketing can be a tough road to walk, but when it is successful, the return on investment is impressive. This is why it is best to put extensive effort into your campaign. Increased engagement means increased gains, so the initiative is obviously worth it.

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