How to Pull Off Useful Real-Time Marketing
Major news stories break every day, but it is unattainable for most local businesses to constantly monitor the web. We do have offline duties to keep an enterprise running smoothly, after all. Certain new stories and events, nevertheless, should be watched closely thanks to the likelihood they will create big stories.
Establish Some Connection to Company
It is not difficult to jump on a Twitter trend with a random marketing message, but this message must be relatable to what is taking place. What did Oreo and the Super Bowl have in common? Seemingly nothing, but they were able to link the two in a creative way. Concentrate on this.
Put Time Aside for Big Events
While it is always good for businesses to have someone on standby monitoring the internet for any huge breaking story, this often just isn’t feasible. After all, we have to participate in the offline world from time to time. There are specific events, though, that business owners should pay close attention to since they are likely to result in huge stories.
Oreo pulled this off by staying abreast of Super Bowl happenings, but there are many other events where staying on top of things can pay off as well. Whether it is the Academy awards or a huge local concert, people will be talking online. Coming up with intelligent ways to capitalize on this chatter is the mark of an effective real-time marketing expert.
Pursue Industry Leaders
The best way to effectively engage in real-time marketing is to stay abreast of what is happening. Following industry leaders is an outstanding way to do this. When preparing for large events like the Academy awards, though, one must always follow people related to the event. This can include presenters, hosts and even entertainment news sources.
While additional time should be spent on other marketing strategies, preparing for and investing hours into real-time marketing can pay huge dividends. Companies aren’t guaranteed to knock one out of the park each and every time, but even one success can garner massive attention.