Of course, before venturing into any type of advertising, business owners want to know how much it will cost them. The frustrating answer is that no one can really tell how much a Facebook ad will cost before it’s created and starts running. However, the good news is that the budget and cost is completely within the business owner’s control.
Business owners need to bid on an ad, meaning that they need to state how much they’re willing to pay for an ad. And they also need to decide whether they want to bid per impression (how many times the ad is actually shown to users) or if they want to bid per click (the number of times a person clicks on their ad).