Statistics demonstrate that, when shoppers use Google to perform local searches, a full 50 percent of them visit a store that day. This fact alone proves that local marketing approaches are integral to a profitable promotional strategy. There is a great deal of information available on local strategies, and while a marketing specialist will handle most of these, here are a few things you can do yourself.
Get Out into your Community
Even if you have the best marketing experts handling local marketing for your organization, they cannot replace getting out there into the community. You should do this yourself. Ask a few employees to attend local events to promote the corporation. Better yet, get involved in charitable events and market them through other marketing channels. Consumers love socially responsible businesses, so do your best to become one.
Work with Other Local Companies
Another great method of local marketing is working with other companies. Seek out corporations that are not in direct competition with you but whose customers may be interested in your product or service. If you own a bistro, take menus to local inns and car rental places. If you are a florist, trade business cards or pamphlets with bridal shops. As long as an organization isn’t competing against you, they generally will have no problem with a quid pro quo relationship.
Ask for Reviews from Customers
While an advertising expert can ask people to review your service through online means, it is up to you to get on the front line and request these testimonials. Reviews are a significant part to local marketing. They enhance your SEO score and let locals know they can trust your organization. Remember, though, that you cannot offer incentives for positive reviews. You can, however, offer incentives for a client’s trustworthy opinion.
In the grand scheme of things, all business is local. This is particularly very important to small businesses to remember. And although hiring a marketing and advertising expert to handle the heavy hauling is a smart move, there are still some things you need to do alone to succeed.