JOHN'S TIPS TRICKS & TRAPS BLOG


How to Write an Email That Converts – From the Subject Line to the CTA

Email marketing is a crucial part of running any business today. Let us help you write that email that achieves a good conversion rate. Here are our most important tips.

9th April 2023 • Filed under eMail marketing, Digital marketing, small business, call to action


5 Ways To Prevent Negative Comments From Ruining Your Business Reputation

Preserving brand equity online can be a challenge if there’s an onslaught of negative comments regarding the business’s products and services.

25th March 2023 • Filed under Business Reputation


11 Top Free Keyword Research Tools for Your SEO and PPC

When in dire need for strategies in improving your SEO and PPC advertising by coming up with the right keywords, these free keyword research tools might be the answer to that.

20th March 2023 • Filed under Keyword Research Tools, Digital marketing, small business, seo


Why Link Building is Still Essential for SEO in 2023

Link building is still important for SEO in 2023 but there needs to be a change in the way this important SEO initiative is done to extract the maximum value from it.

15th March 2023 • Filed under Link Building, SEO


How to best scale Facebook ads in 2023

Scaling Facebook ads is more of an art than a science, and here are some of the best ways that you can scale your Facebook ad campaigns in 2023 for maximum impact.

8th February 2023 • Filed under Facebook ads


How and Why to Use a Competition or Giveaway in Your Social Media Marketing

Hosting a giveaway is a great way to do your social media marketing as long as you choose the right social media platform to do it on. With the right strategy, your giveaway will help you meet your business goals.

1st February 2023 • Filed under Social media strategy, Giveaways, Marketing Strategy


Where to Find Great Topic Ideas for Your Local Business Blog

Hitting a roadblock for your local business blog? We understand the challenge. Here are great ideas to make sure you always come up with the best content as you continue to improve your SEO.

21st January 2023 • Filed under local business blog, content ideas


What to Know About Your Audience Before Starting Your Marketing Efforts

Save your time and money when doing your marketing by making sure you first get an idea of who your audience is and other facts about them.

18th January 2023 • Filed under Know your audience, Marketing strategy


What Platforms to Include in Your Video Marketing Strategy

Video marketing is an important part of marketing but you also have to make sure you post in to the right platform. Here are the most useful video marketing platforms to help you decide.

11th January 2023 • Filed under video marketing, Content marketing, social media platforms


What is experiential marketing and does it even work?

Experiential marketing is a trendy practice that promises high engagement, but there are some golden rules that marketers should abide by to generate maximum impact.

1st January 2023 • Filed under Experiential marketing, Cross-channel marketing