The vast majority of small business owners have come around to the need for Facebook marketing. After all, it would seem almost unreasonable to not market on a site with 1.79 billion active monthly users. One strategy on the site that has proven beneficial time and again is that of hosting contests on the platform. Many entrepreneurs, though, end up ruining contests simply by not knowing how to properly run one. Dodging these errors will prevent that.
Offering an Unrelated Prize
Holding a contest where the reward is a weekend getaway, free airline flight or brand new iPad will undoubtedly get plenty of engagement. Regrettably, much of it won’t be the engagement you want. This is because these prizes will attract everyone instead of just those who may possibly purchase your product. Offer gift certificates for your shop or something similarly related as a prize instead.
Providing Uncertain Rules
When having a Facebook contest, you must make sure that all rules are clearly defined. This means completely explaining method of entry, the prize, winner selection criteria and how long the contest will run.
If your method of entry is something such as “Like this status and share” remember that Facebook has rules against these types of contests. Small businesses do not typically have much to worry about, but to be on the safe side, many still use third-party apps. No matter how you run the contest, make sure you are clear on the rules.
Failure to Promote Facebook Contest
No one likes to inundate their fans with multiple posts about the same thing. This normal rule, though, doesn’t apply when it comes to contests. It is not enough to make a single post and then forget about the contest until it is over. Share the status one or more times a day, but make sure you are providing other useful content on the site as well.
Successful Facebook contests can rapidly get a business hundreds or even thousands of new followers. This is only, of course, if it is done properly. Keep the aforementioned mistakes in mind when running your contest, and make an effort not to fall into their traps.