Avoid These 3 Video Marketing Blunders to Achieve Financial success
Any video marketing technique is geared towards drawing in more business, but try not to make this so visible. People are uninterested in a two-minute long ad. When they are viewing video content, they want it to be helpful.
Making Videos Very Long
This guideline doesn’t apply to every situation, but for most online videos, length should be kept down between 60 and 90 seconds. After all, 20% of people exit a video within 10 seconds if it doesn’t swiftly engage them. Adding a lot of time to this only increases the chances they will click away.
Centering Too Much on the Purchase
The absolute goal of video marketing is to bring in new business, but it is vital that you not make this so obvious. People are not going to be enthusiastic about videos that equate to nothing more than several minutes of an advertisement. They want practical content.
Instead of making a long ad, try to insert the product into useful content. Explain a fantastic recipe while highlighting the use of branded pottery. Take a lesson from Google Earth, who made an ad which simply showed how their product brought a family back together. In essence, find a way to advertise without directly advertising.
Upload Across Platforms
While YouTube might be the industry icon for online videos, it doesn’t hold a monopoly. You can upload to Dailymotion, Vimeo and even Facebook. Uploading to several platforms increases backlinks to the main site and adds to the likelihood a video will get seen. And in the end, this is the actual goal, right?
Online video is certainly one of the most beneficial content marketing tools out there. This only remains true, though, if you work with the tool correctly. Thankfully, half of this battle is just staying away from mistakes like the aforementioned.