Local Companies Must Avoid These Social Media Marketing Lies
It Is All About the Followers
Scheduling Tools Are Prepared For Everything
Scheduling tools are good for businesses on social media. Unfortunately, they are not enough. You need to sign on to respond to and connect with people engaged on the page. It is also best to post certain content, such as industry-related breaking news, when it’s happening. Use schedulers if they help, but remember a live person is always better.
The More Followers, The Better Off
Many local business owners gauge their social media marketing success on how many followers they have. Sadly, this isn’t always the case. Many page purchase followers, and some organizations gather additional followers through contests. In either of these cases, engagement is not likely to follow.
Instead, concentrate on different metrics. The amount of ‘likes’ and ‘shares’ is one important indicator, but looking at click-through rates and real comments is even better. This shows real interaction, and it will tell you which content is doing best for your small business.
Social Media Is Free
Social media theoretically is free, but oftentimes, having social media success isn’t. Facebook, for instance, does not show your content to everyone who likes your page. It all depends on how much involvement the post gets. Sometimes, it is vital to promote a post. Unless a business owner is skilled in marketing themselves, it is also important to have a social media manager.
There is no doubt that social media marketing can do terrific things for a organization. All of these advantages, though, can be quickly undone if you do not fully understand social platforms. Don’t fall for these myths, and you will be a step ahead of the competition.