3 Ideas about How Local Business Owners Can Market Blogs
For every new blog post, throw the link up on social media sites. If one of your blogs is especially useful to consumers, include it in an email newsletter as well. Simply utilizing the tools you already have can go a long way.
Rethink Keyword Usage
While a bookstore would be careless to not use “bookstore” as a keyword, it is important to remember the competition for such a common term. Instead, local businesses should put a heavy target on long tail keywords.
Instead of just “bookstore,” the company should use “book stores in Chicago,” “used book stores in Sacramento” or something similar. These long tail keywords are better in a world where ordinary speech is used in search, thanks to Siri, and local marketing is vital.
Generate Guest Posts
It can be challenging for a company to get its content seen on a large scale, but this is a lot easier if they create guest blogs. Take your best content and submit it to industry leading blogs that recognize guest posts. While the industry blog will get most of the traffic, it will undoubtedly bring a substantial amount your way as well.
Use Other Marketing Methods to Promote Blogs
While specializing in strong search engine marketing strategies will help your blog get noticed, it’s important to remember that organic reach can take time. This makes promoting your blog on other platforms vital.
Whenever you put up a new post, share it instantly to social media. Spend some time to send out an email newsletter for especially interesting blogs as well. The best way to get the word out is to use the tools already at your disposal.
Statistics show that you are 13 times more likely to see a positive return on investment if you prioritize blogging. With these sorts of numbers, it is obvious that blogging is an important marketing tactic. And if you can get the word out with the aforementioned methods, taking the time to jot down a blog can really pay off.